Visualizing the onboarding process revealed outdated content and information gaps in the automated communication. Based on these insights, I optimized the onboarding emails to better align with the user journey.
The result: Support requests related to course login were noticeably reduced.
Guided Tours
By analyzing support data, I identified recurring usability barriers around navigation and content discoverability within the online courses. Rather than addressing individual support issues in isolation, I developed a user-centered guidance strategy combining contextual on-screen tours with improved microcopy.
The result: Support requests related to navigation and content discoverability in the courses were reduced by nearly 100%.
Dashboard :: Polar Data Visualization
New Features for the App HERE WeGo
Development and integration of new features and functions:
Individual route options for route sections
Saving of created routes
Redesign of the start page
Ironhack UXD Bootcamp Redesign Project
Icons for the App HERE WeGo
Examples for the rebuiling of the given icons for use in the prototypes of the new features
Ironhack UXD Bootcamp Design Project
Redesign and organization of the information architecture
Improving the overall usability of an educational library and community platform.
Building a low, mid and hi-fi prototype.
Ironhack UXD Bootcamp Final Project
Geo Information System
Brandenburg Business Guide
Product Owner and Coordination for conception, development and go-live of the geo location information system "Brandenburg Business Guide".
Project management for the CMS migration to a mobile-first version.
Editor
Creation of corporate publishing articles for various print media.
Final Editor
Final editing, restructuring and process optimization of the Lufthansa magazine as well as concept development "Lufthansa Magazin goes online".
Project Management Flyrobic
Managing the development of Lufthansa's animated exercise program on long-haul flights in cooperation with Lufthansa Medical Services and the University of Edinburgh.
About me
Hi, my name is Daniela B. Estévez – although most people know me as Gianna, a name I've carried since my teenage years in West Berlin.
Throughout my career, I have been fascinated by how people perceive, understand and engage with information. Over time, this passion evolved into a focus on improving human-computer interaction and creating user-centered experiences.
As a child, I dreamed of becoming an artist and studying at the Berlin University of the Arts (UdK). I made this dream come true, but eventually decided on Social and Business Communication, as the combination of scientific methodology and aesthetic-artistic aspects was the ideal mix for me.
As a graduate in Social and Business Communication, I have passionately and successfully continued to develop in various roles and areas of communication as well as product and project management. Through targeted further training in design thinking and user experience design, I have constantly deepened and specialized my knowledge.
This path has shaped a versatile skill set:
Designed user-centered experiences as a Digital Experience Designer (UX/UI), creating clarity and simplifying complex structures
Coordinated web projects for the public sector as product owner and project coordinator
Founded a company and launched a patented product on the market
Restructured Lufthansa’s customer magazine as interim manager and developed its digital edition concept
Realized printed building banners and radio spots as an agency-side account manager
Managed live news production for public television as editor on duty
Led word radio programmig as head of radio broadcasting
Wrote corporate publishing articles as a freelance editor
As a camper, I enjoy traveling with my camper van
As a human being, I remain curious – always learning, exploring and evolving