Daniela B. Estévez

Daniela B. Estévez

User Experience Designer

Product Manager

Online-Editor

Graduate in
Social and Business Communication

Daniela B. Estévez

UX-Designer

Product Manager

Online-Editor

Graduate in
Social and Business
Communication

Daniela B. Estévez


User Experience Designer

Product Manager

Online-Editor

Graduate in
Social and Business Communication

Empfehlung der Restrukturierung:

Restructuring Recommendation:

Optimization of Information Structure

Initial Situation:

Optimization of Information Structure

Initial Situation:

Analysis of a specific online course revealed that the information structure should be aligned with the users' mental model to facilitate more logical navigation. At the same time, this adjustment would facilitate the course's future scalability.

Analysis of a specific online course revealed that the information structure should be aligned with the users' mental model to facilitate more logical navigation. At the same time, this adjustment would facilitate the course's future scalability.

Optimization of Information Structure

Initial Situation:

Analysis of a specific online course revealed that the information structure should be aligned with the users' mental model to facilitate more logical navigation. At the same time, this adjustment would facilitate the course's future scalability.

Visualization of the Purchase Completion Process

Visualizing the process made it clear that the content of the respective course emails regarding the login process needed to be updated.

Screenshot of the map with a sidebar
Screenshot of the map with a sidebar
Screenshot of the map with a sidebar
Screenshot of the map with a sidebar

Cross Over Project :: Dashboard

Development of an interactive dashboard to visualize a database on Arctic mammals and climatic changes in the Arctic using the Design Thinking methodology.

Ironhack UXD Bootcamp Midterm Project

Four screenshots of the modified app HereWeGo

New Features for the App HERE WeGo

Development and integration of new features and functions:

  • Individual route options for route sections

  • Saving of created routes

  • Redesign of the start page

Ironhack UXD Bootcamp Redesign Project

Icons for the App HERE WeGo

Examples for the rebuiling of the given icons for use in the prototypes of the new features

Ironhack UXD Bootcamp Design Project

Redesign and organization of the information architecture

Improving the overall usability of an educational library and community platform.

Building a low, mid and hi-fi prototype.

Ironhack UXD Bootcamp Final Project

15-Minutes-Challenges

Design drafts, which should be realized within 15 minutes.

Ironhack UXD Bootcamp Challenges

Geo Information System
Brandenburg Business Guide

Product Owner and Coordination for conception, development and go-live of the geo location information system "Brandenburg Business Guide".

Project management for the CMS migration to a mobile-first version.

Editor

Creation of corporate publishing articles for various print media.

Final Editor

Final editing, restructuring and process optimization of the Lufthansa magazine as well as concept development "Lufthansa Magazin goes online".

Project Management Flyrobic

Managing the development of Lufthansa's animated exercise program on long-haul flights in cooperation with Lufthansa Medical Services and the University of Edinburgh.

About me

Hi, my name is Daniela B. Estévez – although most people know me as Gianna, a name I've carried since my teenage years in West Berlin.


Throughout my career, I have been fascinated by how people perceive, understand and engage with information. Over time, this passion evolved into a focus on improving human-computer interaction and creating user-centered experiences.


As a child, I dreamed of becoming an artist and studying at the Berlin University of the Arts (UdK). I made this dream come true, but eventually decided on Social and Business Communication, as the combination of scientific methodology and aesthetic-artistic aspects was the ideal mix for me.


As a graduate in Social and Business Communication, I have passionately and successfully continued to develop in various roles and areas of communication as well as product and project management. Through targeted further training in design thinking and user experience design, I have constantly deepened and specialized my knowledge.


This path has shaped a versatile skill set:

  • Designed user-centered experiences as a Digital Experience Designer (UX/UI), creating clarity and simplifying complex structures

  • Coordinated web projects for the public sector as product owner and project coordinator

  • Founded a company and launched a patented product on the market

  • Restructured Lufthansa’s customer magazine as interim manager and developed its digital edition concept

  • Realized printed building banners and radio spots as an agency-side account manager

  • Managed live news production for public television as editor on duty

  • Led word radio programmig as head of radio broadcasting

  • Wrote corporate publishing articles as a freelance editor

  • As a camper, I enjoy traveling with my camper van

  • As a human being, I remain curious – always learning, exploring and evolving


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